Independents' guide to winning patients

Independent Optician readers are being given the chance to claim one of 500 free letter writing packs.

Independent opticians can now obtain a toolkit which enables them to improve the effectiveness of their patient recall letters. More Patients, More Often- Part One has been produced by marketing and copywriting experts to help practitioners generate more appointments and income.

It covers key areas such as why many patients ignore recall letters; how to overcome their apathy about the benefits of regular eyecare; the 11 essential techniques for writing better letters; and how to incorporate email and text messages successfully into a recall programme. There is also an in-depth analysis of current patient letters, showing where they go wrong and how they could be improved.