Design Eyewear Group acquires Menrad

Design Eyewear Group has acquired German eyewear company Menrad, including the licensing agreements with Jaguar, Joop! And Morgan.

The acquisition would strengthen Design Eyewear Group’s presence in Germany and the company identified the US and Canada as having major potential for expansion.

Design Eyewear Group CEO Lars Flyvholm said: ‘This portfolio expansion reinforces our long-term strategy: to offer a diverse, high-quality selection of eyewear brands that resonate globally and reflect individual expression.’

Design Eyewear Group acquired the entire Menrad inventory, as well as full creative and commercial control of the brand. It also marked the first time the company has entered the world of licensed eyewear, which Flyvholm said was a natural evolution and opened doors for growth.