Design Eyewear Group adds London-inspired William Morris collection

East London is the inspiration for the new William Morris collection with frames named after cultural landmarks and locations like the Barbican, pictured, and Hoxton.

The model named after the Brutalist arts centre takes a less is more approach with clean lines on the cat’s eye silhouette.

The brand then adds three laminated colours to the acetate style from the brow to the temple.

The Hoxton frame is a square metal model with rounded edges inspired by the independent art galleries, bars and restaurants found in the area’s main square.