Orange Eyewear's fashion-led men's styles produced for its own-label collection are available exclusively to independent opticians.
The mix of metal and acetate designs with styles featuring broad sides for added depth and impact have been created to convey a strong and masculine look.
The range includes a variety of looks to appeal to both the trend-conscious market as well as the discerning older client.
Orange Eyewear managing director Hanna Nussbaum said: 'We've already experienced great success with our own collection which combines style with practicality and great prices.'
Frames are supplied with case and cloth and an impressive range of POS material includes A2 and A4 posters plus six-piece and single frame displays.
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