Dora explores youth market

Dora the Explorer and SpongeBob are among the 40 new, colourful Nickelodeon frames launched for children by Nouveau Eyewear.

Features include high resolution computer graphics which help to bring the cartoon characters to life, protective coatings to help keep the frames in good condition and durable spring hinges.

The Dora the Explorer line of ophthalmic and sunglass models is targeted at young girls. A variety of memory metal, semi-rimless and plastic styles are available featuring fun character detailing.

Meanwhile, the SpongeBob SquarePants line is geared towards boys and girls aged 5-12. The collection emulates frames designed for teens to offer a more mature appearance.