Following market research studies with consumers to identify the most common visual challenges experienced by drivers, Carl Zeiss Vision has created DriveSafe lenses to deliver on drivers’ needs.
Newly-developed Luminance Design Technology (LDT) gives patients improved vision in low-light conditions such as twilight, rainfall, gloomy days or at night – situations where drivers said they felt insecure and stressed.
The addition of the Zeiss DuraVision DriveSafe Coating can reduce perceived glare by up to 64 per cent compared to other premium AR coatings, avoiding reductions in visibility of objects and sensitivity to contrast.
Driving demands a high level of attention from drivers, most of the time they need a broad view of the road in order to evaluate traffic conditions said Peter Robertson, marketing and communications director for Carl Zeiss Vision.
‘This is when dynamic vision becomes essential. The new Zeiss DriveSafe Lens design makes it easier for progressive lens wearers to quickly refocus between the road, dashboard and mirrors. It also features optimised distance and intermediate viewing zones, reducing the need for horizontal head movement,’ he said.
The company also made a case for the business potential of the new lens. It said research had shown that 83 per cent of spectacle wearers were drivers and of those, 72 per cent were interested in an everyday lens which was tailored for driving. Many would pay up to 20 per cent more for the lenses benefits.
The lenses can be enhanced with the SkyPol coating which enhances contrast in extreme light conditions and i.Scription, which provides the most accurate vision at night, can also boost sales and attract new patients.
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