Dunelm announces Mido launches

Dunelm Optical will showcase eyewear from its 2020-2021 collection at Mido when the show returns to Milan from February 29 – March 2.

New styles will be launched across its house brands such as Julian Beaumont, Retro and Whiz Kids, as well as its designer brands - Paul Costelloe, Freya and Joseph.

Oliver Beaumont, CEO of Dunelm Optical, said: ‘We continually observe fashion trends, international styles and colours to create new and innovative models that are at the forefront of fashion. The UK are renowned worldwide for prestigious, innovative design and we currently export our unique frames to over 60 countries worldwide, and as a leading British design team we are always looking to expand further globally.’