Emails chime with patients

A Bristol-based optometrist is using animated musical emails to communicate with patients to build customer loyalty.

Amar Shah uses an Optisoft IR system at his practice to deliver the emails after having built a database of patients' mobile phone numbers and email addresses.

'We are being thanked for the information by customers - and they think it is a bit of fun,' said Shah. 'Many of our patients are online at some point in the day and this is a modern way to talk to them. It's a cost effective way of reaching our target group and gives us a cutting edge image.