Following a Good Design Award from the Industrial Design Promotion Organisation of Japan, Adlens has announced it intends to launch its EmergenSee adjustable emergency spectacles into the UK market.
The product has been used extensively in Japan following the tsunami which hit the east coast of the country in March this year, but Adlens now wants to launch EmergenSee spectacles in the UK with the backing of opticians.
Dean Butler, chairman of the board at Adlens, said he expected a 'visceral negative reaction' from opticians, but believed 'the product must find acceptance with established optical professionals if it is to enjoy the success it deserves'.
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