Essilor and Michelin collaborate on good vision campaign

Essilor and Michelin have announced a two-year collaboration to raise awareness of the importance of good vision on the road and functional tyres.

The partnership has planned to increase awareness campaigns on a country and global scale through eye examinations and tyre check-ups for employees, customers and the public.

Chief executive officer at Essilor International Laurent Vacherot said: ‘We believe that this partnership between two renowned and engaged leaders like Michelin and Essilor creates a unique opportunity to improve people’s vision and safety on the road. The communication is simple, but powerful: get ready before hitting the road by checking your vision and checking your tyres.’