Essilor has rolled out the second part of its digital campaign for its Stellest myopia-management lens.
Between September 23 and November 17, adverts will appear across YouTube, Facebook, Instagram, LinkedIn, Amazon Prime and Disney+. As well as this, messaging disseminated on global advertising platform Teads, Dailymotion and Ogury will aim to reach families across the UK and Ireland.
Alan Pitcher, commercial director for wholesale lenses, spoke of the campaign: ‘With a significant investment, we’re leaving no stone unturned to make Essilor Stellest lenses a known brand amongst millions of parents. Our campaign is designed to captivate audiences and highlight the incredible benefits of our revolutionary product.’
Part one of the awareness campaign, which comprised a 30 second video advertisement and digital display adverts, amassed 50 million views between June and July.
