Essilor launches Stellest consumer awareness campaign

A multi-channel media campaign launched by Essilor for its Stellest lenses to raise consumer awareness about controlling myopia progression was expected to reach more than 30 million people.

Digital display adverts and a 30 second video commercial would run across YouTube, META, LinkedIn, Amazon Prime and Disney+ along with a homepage ‘take over’ on Mumsnet and Netmums until the end of July.

Alan Pitcher, commercial director for wholesale lenses, said: ‘We're excited to unveil our innovative Essilor Stellest lenses media campaign, which we hope will be a game-changer in how parents understand and manage their children's myopia.

‘This campaign will be omnipresent and we’ve strategically selected these great new platforms to reach your customers wherever they are and encourage them to visit their local independent practice to learn more about myopia control.’