Essilor launched its new Transitions Green lens, 'Orma Transitions Green', earlier this month with a 'Get ready - for an invasion'' campaign.
The company says that Orma Transitions Green is very quick to lighten and darken and reaches a 'very attractive green shade'. Its 17 per cent transmission ratio when activated makes it the darkest tinted lens in the range. Orma Transitions Green is targeted at the 'fashion sensitive' 35- to 44-year-old sector and 'quality seekers' who range in age from 44-55 years old, Essilor says. The lens is available in stock single vision with a choice of Supra or Crizal coating. Its price is equivalent to Essilor's Orma Transitions Brown and Grey lens in the same range. - For further details contact 01454 281 281.