Essilor’s Varilux XR series is being showcased across billboards and digital screens nationwide as part of an eye-catching multi-media campaign.
Headlining at London’s Piccadilly, the digital outdoor campaign will run at 46 high profile ‘Out of Home’ billboard sites across the UK, reaching 20 million people.
Some 6,800 digital adverts will go live on trains across 15 different routes and the campaign is also running across YouTube, Facebook, LinkedIn and Spotify.
Essilor’s ‘biggest ever’ media campaign, which runs until-mid November, will be seen over 350 million times and attract 700,000 visits to the UK website.
Alan Pitcher, commercial director for wholesale lenses said: ‘Given Varilux XR series is our most high-tech varifocal lens to date, it was only right that we embarked upon a digital campaign to match it.