Eye care professionals have been given the opportunity to win a trip to Italy as part of a new initiative from EssilorLuxottica, running from September 1 to February 2025.
ECPs who collect the most points on orders placed on lenses, frames and instruments would be treated to a half-day business meeting, supplemented by activities, excursions and free time to enjoy their surroundings.
The promotion offered six ways to qualify for 120 places, with the top 10 practices achieving the most orders placed on lens and frame brands, from Transitions GEN S to Jimmy Choo, winning two places each.
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