Etro and Safilo sign 10-year licensing deal

Italian fashion brand Etro and Safilo Group have agreed a ten-year global, exclusive licensing agreement for the design, manufacturing and distribution of its eyewear collections. 

Etro’s first collection will launch in Spring/Summer 2024, with both sunglasses and optical options. Safilo Group are also working to create a distinctive collection with Etro. 

Etro CEO Fabrizio Cardinali said: ‘The partnership with a leading company like Safilo represents a further step in the expansion of Etro’s offer to the market, making it increasingly complete and broad. The Eyewear segment will join the Ready-to-Wear, Home, Fragrance and Etro Kids collection that has been recently announced.’