European Frame Express tempts with online stock ordering

E-frame-x is aimed at the youth market, particularly wearers in the 16- to 25-year age group. The nine styles are made of injected moulded grilamid and metal, and offer eye sizes of between 49 and 51. The collection is geared toward heavier looking styles in metallic matt and shiny colours such as brown, silver, gold, wine red and antique shades. For the 16- to 35-year age group, the company has brought out e-frame-?, a collection of nylon supras, titanium rimless, stainless steel and nickel silver models. The 23 models in this range feature similar colours to the e-frame-x collection with the addition of burgundy, purple, red, blue and bronze. The range also features spring hinged temples and slimline nose pads for a minimal-look silhouette. E-frame-z is a range of ready-made readers in stainless steel with powers +1.00D to +3.50D. And e-frame-classic is aimed at the mature wearer with styles that are compatible with varifocal and bifocal lenses. The men's frames are made from titanium and the women's collection is predominantly nylon. Colours are more muted than the other collections and feature such combinations as gold and silver and silver and matt grey. Lifestyle posters, cases and mirrors will be available from the company, which is also discussing its advertising and marketing strategy at present. For those practitioners who want to order on-line, the company is using e-commerce technology to allow practitioners to buy stock via the internet. - For further information on the collections, contact European Frame Express on 01895 458508 or via its website at www.e-frame-x.com.