Evan Mock unveiled as face of new Maui Jim campaign

Maui Jim has announced Gossip Girl actor Evan Mock as its new global ambassador for its new advertising campaign, Colour You Can Feel.

The campaign coincided with the launch of its ‘Ekahi collection and was the first to be designed and produced by Kering Eyewear, which acquired the brand in 2022.

Roberto Vedovotto, president and CEO of Kering Eyewear, said: ‘Together with Evan, who embodies the essence of Maui Jim’s contemporary DNA, we are not just selling sunglasses; we are inviting individuals to see the world through a lens of vibrancy, clarity and emotion.’

Kering said the campaign marked a pivotal moment in Maui Jim’s strategy to refresh its image and expand its global reach, captivating a new, younger customer base.