Events focus on branding

Sight Care Group has unveiled plans for its annual round of 10 evening meetings for practitioners and their staff, taking place at venues countrywide in October.

The meetings will be held in regions including Newcastle, Leicester, Gatwick, Cambridge, Manchester, Exeter, Bristol and Scotland. The programme's theme is 'Distinguishing your brand' and features the lead sponsor CIBA Vision and support sponsor Ocuco Relcon.

The programme will feature three key speakers, including Richard Stayte, a branding expert and senior director of the Conran Design Group, who will explain how independents, despite intense competition, can present themselves to the public in a dynamic way.

Gavin Rebelloan, an optometrist and partner in three Essex practices, will give his views on what branding means in independent practice, and how patients relate to branding.