Eye health campaign wins broad support

National Eye Health Week has attracted support from organisations across optics and beyond with its theme 'I Care About Eyecare'.

The campaign to raise the awareness of eye health and the need for regular sight tests has the backing of Pfizer, the College of Optometrists, Specsavers, SeeAbility and Vitabiotics Visionace, which organisers said demonstrated the theme's breadth of appeal.

The awareness week (June 13-19) is driven by a steering group of vision charities, optical bodies and providers who aim to tackle the health timebomb of vision loss. The RNIB estimates that the sight loss of 53 per cent of the 1.8 million people with eye health problems in the UK is avoidable.