Eye Surgery Scotland announced plans to renew its Hibernian FC community partnership for a second season to further champion the importance of regular eye checks.
Through its connection with Hibernian FC, brokered by sports rights specialist Eleven Sports Media, Eye Surgery Scotland hopes to reach a wider audience.
The eye care specialists can connect with supporters at every stage of the match day using fan engagement platforms and digital displays, including the pitch-facing LED and big screens installed around the stadium.
Branding opportunities are also available via Eleven Sport’s dedicated fan club channels StadiumTV and StatTV and on its online Statzone content and social media channels.
Eye Surgery Scotland co-founder Dr Andrew Tatham said: ‘Aligning our brand with the Hibernian FC brand is an expression of our passion for good health and wellbeing and gives us the opportunity to reach a wider audience.
'We’re keen to promote health and fitness so the association with sport is a good match. Football also provides a social connection, bringing communities together.’