Safilo renews Hugo Boss partnership

Safilo has announced the early renewal of its licensing agreement with Hugo Boss until December 2030 for the design, manufacturing and distribution of eyewear.

Angelo Trocchia, CEO of Safilo Group, said: ‘We are delighted to early renew our partnership with HUGO BOSS, a highly valued partner for Safilo, and representing an exceptional asset in our portfolio. I am glad that in just a few years we will celebrate the 20th anniversary of our partnership which began back in 2006.’

Safilo and Hugo Boss said the joint strategy going forward would be to gain market share with Boss eyewear through the development of iconic styles, while the Hugo brand would expand its presence within the Gen Z target group.