EyeCare Merry Hill redefines expectations

A new Dudley-based independent was providing services that it said its corporate competitors do not, including urgent eye care schemes, direct hospital relations, optical therapeutic prescribing, clinics and care schemes.

EyeCare Merry Hill offered optical coherence tomography, myopia management, contact lens and pre and post-cataract appointments and emergency consultations within 24 hours of booking plus introductory £10 eye tests until June 31.

A large range of luxury frames and over 300 sunglasses were available from brands including Cartier and Prada as well as an in-house lab providing same-day frame repairs and prescription frames.

The practice design was described as offering a sleek and inviting space that redefines the traditional opticians experience, while showcasing the latest trends in eyewear fashion.