Eyeplan steps up campaign

The scheme, which is aimed at enabling practitioners to price professional services at their true value, received a good response at seminars in the south west this month, according to its managing director Simon Mills. Now the seminar series will continue on a weekly basis, with meetings further afield. Mr Mills said that Eyeplan initially assumed practitioners knew a great deal more about the present fees situation and the scheme's direct-debit programme, which is designed to allow professionals to receive a regular income from patients. 'Many have assumed there's a catch in it [Eyeplan],' he admitted, 'but when we explain it, the practitioners realise the economics of our scheme could make the difference.' He revealed that 15 practitioners joined Eyeplan in its first month last November.