First Burt, now it's Bruce

A week after it bought Dollond & Aitchison, Italian group De Rigo announced it has secured the services of Hollywood actor Bruce Willis as 'the new face' of its Police sunglass brand. Mr Willis' deal, which runs until mid-November next year, follows D&A's television commercial campaign endorsed by another Hollywood actor, Burt Reynolds, broadcast earlier this year. Mr Willis will feature on Police point-of-sale material, and De Rigo will introduce its eyewear brands Etro and La Perla to Britain early in the new year.