Flexon survey for Marchon discovers patients' loyalties

Marchon has released the initial results of a Flexon consumer survey, which questioned a significant sample of Flexon purchasers about their choice of frames and their lifestyle in general.
The survey found that the majority of consumers chose Flexon frames 'for their unique properties, in that they're light and comfortable and have superior durability'.
It also asked more in-depth questions about Flexon consumers' habits.
The report revealed that only 34 per cent of those surveyed own a spare pair of glasses, and that 81 per cent of them visit their optician once a year. Just 46 per cent of those questioned owned prescription sunglasses. The company says this provides firm evidence that Marchon's commitment to encouraging practitioners to sell sunglasses at the point of prescription is well-founded.
Managing director Andy Cockayne explained: 'If a customer only visits an optician once a year, it is important for the optician to maximise the potential of that visit by pushing their prescription sunglasses range and also suggesting the practicality of owning a spare pair of glasses. Our survey has clarified something we have known for a long time that there is enormous room for growth within the business, through increased selling at the point of prescription.'
The consumer survey revealed that Flexon frames are bought by a wide range of people, and are particularly popular among the grey market and those who are interested in technology.
The consumers surveyed were 50:50 male and female customers, which, the company added, proved Flexon's universal appeal.
Marchon is now planning to take advantage of all the information from the survey to provide its customers with more support when selling Flexon frames.
For more information contact Marchon on 01483 302 882.