Frame event pops up for London exhibitors

A pop-up optical show called Frame has been organised at the last minute for eyewear exhibitors and visitors hit by the cancellation of the Eye Show.

The event was confirmed earlier this week by show organisers Media 10 in conjunction with designer Tom Davies (pictured). Frame has been scheduled to take place on February 12-13 in Soho, London. The Eye Show had been slated for February 12-14 at London's ExCeL before it collapsed last week.

Davies, formerly hired as guest creative director for The Eye Show (News 02.11.12), said: 'I'm delighted to be able to continue with a London-based event after The Eye Show crashed just a few days ago. My close friends at other eyewear brands around the world were feeling let down as we all have customers flying in to London and we were really looking forward to meeting our UK customers in London.