Transitions Optical completes rebranding project that includes new logo
Transitions Optical has completed a major rebranding project that includes a new brand logo, tagline, imagery and videos.
The company said it wanted to reflect the rapidly evolving brand position by communicating a young and fun lifestyle attitude and a more exciting presentation of the technology.
‘The new message and imagery is designed to reach a broader range of glasses wearers and to help ECPs easily bring up the topic in conversation with their customers,’ said a spokesperson for Transitions.