Transitions Optical appoints Paloma Faith as its new ambassador to represent the brand’s ‘new image and Style Colour collection’ in the UK.
The Brit award-winning musician is chosen for her ‘quirky and eclectic style’, says Transitions.
As part of this year’s marketing drive Transitions plans ‘to recruit younger wearers to the amazing benefits of Transitions light intelligent lenses,’ says Laurent Dosseville, Transitions business development and marketing director.
‘We’re very excited to have Paloma Faith representing us and showing how Transitions lenses can match your individual style across different frames and colour,’ Dosseville adds.
Transitions hopes Faith’s lifestyle and time demands will ‘suit Transitions light intelligent lenses as they seamlessly adapt to every situation throughout the day, while the wide choice of lens colours allow her to continue to express her individuality’.
Speaking about the appointment, Faith says: ‘I’m really happy to be named as Transitions lenses’ ambassador. My glasses are now perfect for my busy lifestyle, as each day is different and I never know where I will be from one day to the next.’