Transitions puts itself in the public eye

Photochromic lens producer Transitions has said its brand was now familiar to 46 per cent of Britons.

Investment in media campaigns was said to be the primary reason for the increase in awareness, with its latest TV advert Modes, which depicted a dimmer switch controlling light conditions, said to have been seen more than 120 millions times since the spring.

Transitions said brand recognisability increased to 87 per cent for ITV viewers alone, and 61 per cent of total viewers claimed they would consider the company’s lenses the next time they visited an optician.