Consumer ad shows adaptability of Transitions in differing light

A new TV advertising campaign aims to demonstrate the benefits and adaptability of Transitions lenses.

The new commercial builds on the successful ‘Life Well Lit’ campaign by featuring a dimmer switch placed in the scene, which adjusts depending on the conditions the wearer experiences. Through a variety of different lighting conditions, the advert shows how Transitions lenses are responsive to changing light outdoors making things look more vivid and optimising vision throughout the day.

‘The new Transitions campaign is a focused effort to raise consumer awareness and create desire for the Transitions brand and our lens technology, which offers them added value beyond what an ordinary clear lens can give them,’ said Mylène de Saint Pierre, brand marketing director EMEA, Transitions Optical.