Transitions launches photochromic media campaign

Building on past media campaigns, Transitions Optical has once again reinvested in campaigns to raise awareness of its photochromic lenses and encouraging patients to ask about them when visiting opticians.

The company said a TV campaign in 2014 reached 89.9 per cent of its its target audience (adults between 45 and 59). Since February 2015, Transitions said its lenses had remained “top of mind” thanks to sponsorship of popular ITV travel shows.

An online banner campaign launched at the start of May and will display on major news sites, such as The Guardian, Mail Online and The Daily Telegraph and was expected to generate in total 32 million impressions.