FT to run slot for Sightsavers

Vision charity Sightsavers has been selected by national newspaper the Financial Times for a six-week appeal to readers.

The seasonal slot, from November to mid-January, has in the past five years raised £6m for various charities.

Sightsavers was chosen by a worldwide staff vote, and will appear in the newspaper and online from November 30.

Sightsavers chief executive Caroline Harper said: 'We are so excited to have been selected to partner with the Financial Times, as it will enable us to change the futures of those in the world's poorest countries who are blind for the lack of access to simple and cost-effective treatments. It can cost us as little as £17 to restore the sight of someone living with blindness and in doing so we can transform the lives of that individual, their family and even their community.'