Glasses Direct launches £2m TV advertising campaign

Online prescription eyewear retailer Glassesdirect has launched a £2m TV campaign aimed at moving the more of the market online.

The company said the campaign was part of a major marketing expansion programme which has seen the appointment of a new group CMO and website rebranding over the past three months.

The cost savings, value for money and convenience factors are the focus of the campaign and the company believed it had saved British glasses wearers over £40m since it was established 10 years ago.

This first adverts will run for eight weeks across all Sky channels, as well as other broadcasters such as Discovery, Viacom, Fox and CBS.