Grafton launches Olympic marketing campaign

Grafton Optical has launched a series of summer deals with an Olympic theme for optical practices and ophthalmologists to upgrade their equipment at discounted rates. 

The promotion is open until September 8 and features seven deals that Grafton said were designed to elevate the standards of optometry practices. 

‘The Olympic-themed promotions include substantial savings on a variety of high-performance devices, ensuring that practitioners have access to the latest and most advanced technology,’ the company said. 

Olympic bundles included Photo Finish digital slit lamp packages, Track and Field for visual field analysers, and Gold Standard hand-held tonometry.