A new partnership has been launched between the Hakim Group and SPECS (Specialist Provider of Eye Care Solutions) network.
It was to help the group’s practices offer a broader range of display and merchandising technology products and services, a statement said, to meet increasing demands to improve customer loyalty, increase word of mouth referrals and raise dispensing values.
The Hakim Group said its portfolio was experiencing rapid growth, with an average of two new practices joining every month during the first half of this year.
SPECS Network, a co-operative of independent practices that collectively market their businesses direct to the public, was established in 2012 by a collaboration of companies led by Seiko Optical UK. In total, 300 independent practices contribute to local and national marketing activity.
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