SPECS title to launch at London show

Optrafair London will be the launch venue for a new consumer-focused eyewear magazine created by Specialist Provider of Eye Care Solutions (SPECS) Network.

Framed has been designed so that the front cover can be personalised for SPECS network opticians to distribute locally and features the latest releases from frame companies and distributors that work closely with the independent sector.

Richard Hollings, Seiko Optical UK commercial manager, said: ‘Framed represents another opportunity for SPECS network opticians to direct members of the public to their practice doors. It has been produced to appeal to a cross-section of spectacle and sunglass wearers of all ages – with a purely fashion focus. We’re really looking forward to showing the magazine at Optrafair London and discussing the concept with visitors.’