German manufacturer of optical instruments Heidelberg has established a UK subsidiary ending a long-standing distribution deal with Haag-Streit UK.
Heidelberg opened new offices in Hemel Hempstead at the start of the month for its new UK unit Heidelberg Engineering, which will distribute its range of imaging and perimetry products.
In a joint statement, the companies said radical changes taking place within NHS procurement for new ophthalmic technologies had prompted the move.
Krysten Williams, general manager of Heidelberg Engineering, said: 'The unprecedented growth of the spectral domain OCT market in recent years, combined with the rapid advancements in OCT technology and image management software demands a single minded, undiluted approach.
'Having direct distribution in the UK market will enhance our sensitivity to market conditions and give us more flexibility to respond immediately and competitively to customer requirements.'
Haag-Streit UK will remain exclusive distributor and service agent for Heidelberg Engineering products until March 31 2012.
The Swiss firm, which has distributed Heidelberg products in the UK since 1992, will instead focus on its own products in the market including slit lamps, perimeters and tonometers.
'We are confident that this move to focus on our group brands will allow us to rapidly launch a line up of new products,' said Dean Johnson, managing director of Haag-Streit UK.
The statement added that Haag-Streit would have access to Heidelberg parts to continue servicing existing customers.
Christoph Schoess, managing director of Heidelberg, said: 'On behalf of Heidelberg Engineering, I would like to thank Haag-Streit UK for representing and supporting our products so professionally for almost 20 years.
'This direct approach will make both companies stronger and more adaptable to the dramatic changes in the market. We will continue to combine our resources and support each other in order to deliver the highest level of customer care during this transitional period.'