Heidelberg starts up direct UK distribution

German manufacturer of optical instruments Heidelberg has established a UK subsidiary ending a long-standing distribution deal with Haag-Streit UK.

Heidelberg opened new offices in Hemel Hempstead at the start of the month for its new UK unit Heidelberg Engineering, which will distribute its range of imaging and perimetry products.

In a joint statement, the companies said radical changes taking place within NHS procurement for new ophthalmic technologies had prompted the move.

Krysten Williams, general manager of Heidelberg Engineering, said: 'The unprecedented growth of the spectral domain OCT market in recent years, combined with the rapid advancements in OCT technology and image management software demands a single minded, undiluted approach.