Hoya has marked its recovery from last year's devastating floods in Thailand with the launch of a freeform progressive lens based on a new design philosophy.
The InnoVision concept was revealed in Berlin in front of 160 international guests who heard that visual perception, prescription accuracy, lens design technology and the wearer's behaviour all played a part in good design.
Through a series of tie-ups with laboratories and universities around the world these elements had been brought together to design the Hoyalux iD LifeStyle V+ lens. This replaces the LifeStyle lens and is available in two versions, Harmony and Clarity. Hoya will be spending time with opticians in the coming weeks to explain how to identify the ideal wearer for each version of the lens.
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