Hoya launches myopia advert

Hoya has launched a multi-channel advertising campaign to raise awareness of myopia, the importance of time spent outdoors and sun protection for children.

The company aimed to reach parents and guardians to encourage them to visit their local independent optical practice for more information about myopia and Hoya’s MiyoSmart lens.

A television advert aired on the ITVX streaming platform and a campaign on the Mumsnet website were targeted at family households with children.

Hoya provided optical practices with marketing guides to encourage people in the community to visit their local independent.