Hoya rewards scheme launched

A new loyalty scheme for independent practices has been launched by lens manufacturer Hoya.

The VSE Loyalty Club was designed to reward practices that specified Hoya lenses with points that could be redeemed against marketing support tools, training and equipment. Shopping vouchers, team-building days and even holidays were also available.

'At Hoya we believe that supporting business needs with a high quality service and innovative products is crucial. However, we understand that in this challenging business environment, more is needed from a lens supplier,' said Hoya marketing manager Dale Hughes.

To join the scheme visit www.vseloyaltyclub.co.uk