Hunter set to expand sales

Based in the UK, he is responsible for overseeing the work of the European sales teams which cover the UK, Italy, France, Nordic countries, Germany, Benelux and Spain. He is working alongside vice-president of marketing Geoff Ide. Mr Hunter's appointment underlines the company's stronger approach to sales, highlighted by its television, cinema and press advertising, which is aimed at motivating customers to go to their practitioner for contact lenses and helping practitioners to benefit financially. Mr Hunter was previously responsible for pan-European and global accounts at Glendinning Management Consultants.