Lafont targets DOs to help boost UK sales

Highlighting how frame manufacturers have been forced to 'work much harder' to achieve results in the UK comparable to before the recession, Mathieu Lafont, marketing manager for Lafont eyewear, sees this year's ABDO conference as a valuable opportunity.

Lafont, whose family's brand will be exhibiting for the first time at the Association of British Dispensing Opticians annual conference and exhibition, sees the company's attendance as part of a necessary increase in its efforts to maintain sales in the UK.

Citing the audience of dispensing opticians as a significant attraction, Lafont said that exhibiting at the event in Brighton from October 3-5 would be a useful public relations exercise, helping Lafont's UK profile as well as a good way to discover new customers.