After success in the watch sector, Ice-Watch is to release an eyewear collection in the UK
After success in the watch sector, Ice-Watch is to release an eyewear collection in the UK.
Pennine Optical Group has secured the rights to distribute the unisex frames, which come as sunglasses or with prescription lenses. Peter Cowan, chairman of Pennine Optical Group, said: ‘We are delighted to have secured the exclusive rights to distribute Ice-Watch eyewear in the UK and Eire. The brand has been a huge success in France, Belgium, the Netherlands and Turkey – so it is guaranteed to prove popular here too.’
Two styles are available, Pulse and Mood, each in 10 colours.
The range will make its UK debut at Optrafair London at the Olympia National on April 11-13.
