Italian firms make Mido return

Italian eyewear companies will be returning in force to Mido in 2011, including manufacturing giant Safilo which has announced it is taking a stand, having lacked a corporate presence at recent shows.

Another Italian eyewear giant, Luxottica, is also rumoured to be doing the same, but confirmation had not come through at the time Optician went to press.

At the Mido 2010 show, in an atmosphere of financial restraint, both companies only booked stands for selected house eyewear brands which included Carrera and Smith Optics for Safilo and Persol for Luxottica.

Safilo said it had taken a stand in the fashion district plaza and would again be showcasing all its collections, including its prestigious brand licences which include Gucci and Dior.