Showmanship at MIDO

Ostentatious acts, big new product launches, celebrity appearances and the corporate presence of companies such as Safilo and Luxottica were once again a feature of the Mido exhibition in its 2011 incarnation.

After a collective display of financial restraint during the previous two exhibitions, Mido 2011 appeared to reflect the global optics industry’s growing confidence in the market’s recovery.

At the time Optician went to press, precise attendance figures were still unavailable, but according to organisers overall visitor numbers increased by 3 per cent on the year before, which were over 42,000.