Jaeger maintains high status

The Jaeger brand has achieved recognition as a ‘Superbrand’ for the second year running, joining such iconic names as Sony, Shell and Nokia as one of the more recognised brands in the UK.

Continental Eyewear is the sole UK distributor of Jaeger Eyewear; model 227 is pictured. Sales and marketing director Neal Grimason said: ‘The Jaeger image is one of quality contemporary design. It is this ethos we incorporate into the manufacture and styling of Jaeger eyewear. To achieve Superbrand status is a major milestone for the historic British fashion house. We are proud of our association.’