Jaeger unveils London sunglasses collection at opti Munich

A new launch at opti Munich was the first line of Jaeger London sunglasses.

Speaking about the launch, Continental Eyewear’s sales and marketing director Neal Grimason said it was Jaeger’s first foray into the sunglass market. ‘They are all glazeable and will be targeted at opticians, because so many opticians do well with glazeable sunglasses. We’ve introduced a mix of acetate and metal, some designs for men, some for women and a few unisex models, including aviators which are very popular with women at the moment.’

There are 12 models, including several larger women’s acetates in wine and black colour options and grey and brown UV 400 lenses. Jaeger sunglasses will have a recommended retail price of £99.50.