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Johnson & Johnson develops digital beauty experience for contact lens patients

Johnson & Johnson Vision Care has developed a new digital imaging experience which it hopes will change the relationship between eye-health and beauty

Johnson & Johnson Eye DefineJohnson & Johnson Vision Care has developed a new digital imaging experience which it hopes will change the relationship between eye-health and beauty.

The Eye Define Studio booth uses proprietary digital imaging technology to analyse the individual beauty of a woman’s eyes and provide recommendations on how to further enhance them - including which variant of 1-Day Acuvue Define contact lens would be most suitable. Users can discover the five beauty features of their own eyes; size, colour, shape, whiteness and shine and how to enhance each trait with the help of ECPs.

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