Johnson & Johnson launch eye health campaign

Johnson & Johnson Vision Care has launched a consumer advertising campaign to promote the importance of having regular eye examinations and eye health to consumers.

Promotional activity includes outdoor posters, advertising on escalator panels on the London Underground and an online presence aimed at reaching millions of people via both consumer and optical websites.

This will be further supported with print advertising and point-of-sale material for practitioners. Promotional material for use in practices includes posters, totems, leaflets on importance of eye exams and show cards.

The advertising campaign will use images of the athletes that the company is working with in its role as the Official Vision Care Product Partner of the Beijing 2008 Olympic Games.